Defining Femininity through Minimalist Elegance

When Sandra Bajor approached me to create the full brand identity for her aesthetic practice, I knew this project had to balance professional precision with feminine confidence. Sandra’s approach to beauty - rooted in education, subtle enhancement, and individuality - became the foundation for a brand that feels both luxurious and deeply personal.

Scope of Work

I developed the complete creative ecosystem for the brand, including:

• Logo and visual identity

• Brand guidelines

• Website

• Social media design system

• Course certificates and promotional materials

• Booksy visuals

The goal was to ensure every touchpoint - from Instagram posts to in-clinic visuals - communicated the same story: confidence through conscious beauty.

Creative Direction

The brand aesthetic is built on warm neutrals, refined typography, and timeless simplicity. The custom monogram “SB” intertwines strength with softness, mirroring Sandra’s approach to her clients, personal yet professional, elegant yet approachable.

Photography plays a central role, highlighting natural glow, self-assurance, and calm authority. Each image was color-graded to maintain visual harmony across digital and printed materials.

Website

The website is both a portfolio and an educational hub, a space that mirrors Sandra’s approach to beauty: thoughtful, harmonious and grounded in deep knowledge.

The result is a space that feels sophisticated, consistent, and authentic, just like Sandra herself. Every detail supports a larger message: "Beauty is not about following a scheme - it’s about mastering your own."

See the website here.